L'Oreal is launching a foundation which has been created with a roller brush for consumers to apply it with.
The roll-on foundation will launch under the True Match brand - which looks like a small paint roller - is the latest product innovation from the cosmetic giant.
According to L'Oreal the roll-on applicator has been designed to blend the foundation to create 'flawless coverage and ultra-even results.
The new product, which launches this month, will be priced at £12.99 and is available in six shades.
An advertising campaign will communicate that roll-on foundation will deliver 'perfect uniformity'.
Source: http://www.marketingmagazine.co.uk/news/937374/LOreal-launches-roll-on-foundation/
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