Coke Zero and L’Oreal are sponsoring a college campus and mall tour called the Yoostar Casting Agency Tour. Yoostar is a $169.95 entertainment system that allows wannabe actors to act in scenes from movies such as The Godfather, Rocky and Animal House.
The tour will hit nine cities, with stops at 25 campuses and malls. Designed by Alloy Media + Marketing, the tour is geared toward exhibiting the ease of use of the entertainment system. L’Oreal will give “actors makeup touch-ups and hand out gift bags, while Coke will create a relaxing retreat and hand out samples of the soda, according to Brandweek.
The Yoostar entertainment system allows wannabees to film themselves right into famous movie scenes, where they can perform with, or replace, the original actors. Users can follow the script or deliver their own interpretation of the movie, then upload their performances to www.yoostar.com and share them on their favorite social networking sites.
The Yoostar system includes all the tools to turn any room into a movie studio—a studio-grade web cam with built-in dual microphones and remote control, portable green screen, professional stand and PC-compatible Yoostar software. A Mac-compatible version of the software will be released later this year.
Mobile talent units will hit the malls and campuses complete with an agency receptionist and, at some stops, actress Jamie Kennedy as lead agent and judge. Actors perform a scene in front of Yoostar agents, who will choose 10 finalists per market and post the scenes to the web for voting. The winner will receive a walk-on role in a 2010 Lionsgate production, according to Yoostar.
Source: http://www.mediabuyerplanner.com/entry/45424/coke-loreal-sponsor-yoostar-wannabee-actor-tour/
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