Tuesday, 29 September 2009
Monday, 28 September 2009
L'Oreal Brandstorm 2010...
The challenge is to imagine what would be the new Diesel beauty product range for men if it were not fragrance.
Cheryl's new advertising campaign for L'Oreal Paris.
With her signature chestnut locks gleaming as she smiled into the camera, Cheryl Cole has the “X factor” as she gives the public the first glimpse of her new advertising campaign for L'Oreal Paris.
Girls Aloud and X Factor star Cole is fronting Elvive's Full Restore 5 range, a one-stop shop for the nation’s top hair problems,according to the cosmetics’ manufacturers.
The new range of hair products has been developed by L’Oreal Paris following a comprehensive survey of thousands of women throughout the length and breadth of the United Kingdom.
The X Factor judge wears a sexy scarlet red dress to complement her loosely curled, almost waist-length tresses in the newly released publicity photograph.
The range is the first that L'Oreal Paris has formulated to target what it has found to be the top hair problems of UK women - weak, limp, lifeless, dull and straw-like hair.
The new products include a shampoo, conditioner, conditioning spray and a replenishing masque and night serum.
Sunday, 27 September 2009
Coke, L’Oreal Sponsor Yoostar Wannabee Actor Tour
Coke Zero and L’Oreal are sponsoring a college campus and mall tour called the Yoostar Casting Agency Tour. Yoostar is a $169.95 entertainment system that allows wannabe actors to act in scenes from movies such as The Godfather, Rocky and Animal House.
The tour will hit nine cities, with stops at 25 campuses and malls. Designed by Alloy Media + Marketing, the tour is geared toward exhibiting the ease of use of the entertainment system. L’Oreal will give “actors makeup touch-ups and hand out gift bags, while Coke will create a relaxing retreat and hand out samples of the soda, according to Brandweek.
The Yoostar entertainment system allows wannabees to film themselves right into famous movie scenes, where they can perform with, or replace, the original actors. Users can follow the script or deliver their own interpretation of the movie, then upload their performances to www.yoostar.com and share them on their favorite social networking sites.
The Yoostar system includes all the tools to turn any room into a movie studio—a studio-grade web cam with built-in dual microphones and remote control, portable green screen, professional stand and PC-compatible Yoostar software. A Mac-compatible version of the software will be released later this year.
Mobile talent units will hit the malls and campuses complete with an agency receptionist and, at some stops, actress Jamie Kennedy as lead agent and judge. Actors perform a scene in front of Yoostar agents, who will choose 10 finalists per market and post the scenes to the web for voting. The winner will receive a walk-on role in a 2010 Lionsgate production, according to Yoostar.
Source: http://www.mediabuyerplanner.com/entry/45424/coke-loreal-sponsor-yoostar-wannabee-actor-tour/
Wednesday, 16 September 2009
Loreal brandstorm has made me look more carefully at photography, focusing on the beauty products involved to create the image rather than the garments alone.This image could have worked just as sucsessfully as part of an advertising campaign for a high end beauty product.
Harpers Bazaar September 2009
Monday, 14 September 2009
Now,have longer eyelashes
Women may soon stop relying upon cosmetics like mascara to create the illusion that they have long and luscious eyelashes, a sign of beauty and
glamour, thanks to a new scientific discovery.
Biologists at L’Oreal’s research laboratories in Paris have developed a gel that extends the length of time individual eyelashes grow for before they fall out, leading to longer and bushier eyelashes.
They have spent the past three years studying eyelashes, and comparing them to hairs elsewhere on the body.
While a human head hair will grow for up to three years, eyelashes grow for only three months before they fall out, limiting the length that they can grow to.
The researchers say that their lab studies showed that the hairs could be made to grow longer by increasing the growing time.
According to them, they were also able to increase the number of eyelashes present on the eyelid as a result.
“Modern mascaras create the illusion of longer eyelashes. When women take their make-up off, their lashes are still the same length,” the Telegraph quoted Dr. Patricia Pineau, scientific director at L’Oreal, as saying.
“Eyelashes are similar to other hair in many ways, but they have two key differences that we can exploit.
“The first is the speed of growth, which is much faster in eyelashes while the second is the amount of hair growing at any one time. In head hair, 70 to 80 per cent of the hairs are growing at any one time while in eyelashes only about 15 per cent are growing.
“It was clear by increasing the duration of the growing phase the eyelashes would grow longer while postponing the start of the resting phase, when the lashes fall out, means there are more lashes on the eyelid fringe,” she added.
He research team have observed that a combination of citric acid, an amino acid known as arginine, and extracts from a Mexican plant known as Centella asiatica had the best effects.
The researchers say that the treatment is applied to the roots of the eyelashes as part of a white gel, which is used each night for three months.
They revealed that a small three month clinical trial involving 32 women saw their eyelashes increase by an average of 20 per cent, while lashes increased in length and density by 30 per cent in some cases.
“Even we were surprised by the difference. Most of the women, about 80 per cent, have asked to keep using the serum,” said Dr. Pineau
L’Oreal hopes to market its product as a cosmetic that would be available over the counter.
Professor Valerie Randall, a researcher in hair growth at Bradford University, said: “This sounds like an interesting piece of research. Until recently eyelashes have not studied that closely as there didn’t seem to be much that could be done with them other than putting on mascara, but the idea of promoting eyelash growth has now produced a great deal of interest in this area.”
Source: http://timesofindia.indiatimes.com/life-style/beauty/Nowhave-longer-eyelashes-sans-mascara/articleshow/4898853.cms
 |
Biologists at L’Oreal’s research laboratories in Paris have developed a gel that extends the length of time individual eyelashes grow for before they fall out, leading to longer and bushier eyelashes.
They have spent the past three years studying eyelashes, and comparing them to hairs elsewhere on the body.
While a human head hair will grow for up to three years, eyelashes grow for only three months before they fall out, limiting the length that they can grow to.
The researchers say that their lab studies showed that the hairs could be made to grow longer by increasing the growing time.
According to them, they were also able to increase the number of eyelashes present on the eyelid as a result.
“Modern mascaras create the illusion of longer eyelashes. When women take their make-up off, their lashes are still the same length,” the Telegraph quoted Dr. Patricia Pineau, scientific director at L’Oreal, as saying.
“Eyelashes are similar to other hair in many ways, but they have two key differences that we can exploit.
“The first is the speed of growth, which is much faster in eyelashes while the second is the amount of hair growing at any one time. In head hair, 70 to 80 per cent of the hairs are growing at any one time while in eyelashes only about 15 per cent are growing.
“It was clear by increasing the duration of the growing phase the eyelashes would grow longer while postponing the start of the resting phase, when the lashes fall out, means there are more lashes on the eyelid fringe,” she added.
He research team have observed that a combination of citric acid, an amino acid known as arginine, and extracts from a Mexican plant known as Centella asiatica had the best effects.
The researchers say that the treatment is applied to the roots of the eyelashes as part of a white gel, which is used each night for three months.
They revealed that a small three month clinical trial involving 32 women saw their eyelashes increase by an average of 20 per cent, while lashes increased in length and density by 30 per cent in some cases.
“Even we were surprised by the difference. Most of the women, about 80 per cent, have asked to keep using the serum,” said Dr. Pineau
L’Oreal hopes to market its product as a cosmetic that would be available over the counter.
Professor Valerie Randall, a researcher in hair growth at Bradford University, said: “This sounds like an interesting piece of research. Until recently eyelashes have not studied that closely as there didn’t seem to be much that could be done with them other than putting on mascara, but the idea of promoting eyelash growth has now produced a great deal of interest in this area.”
Source: http://timesofindia.indiatimes.com/life-style/beauty/Nowhave-longer-eyelashes-sans-mascara/articleshow/4898853.cms
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