Studio 5ive skin system

Marketing More Than a Concept
Ben Coler’s approach to skin care goes against standard marketing and advertising concepts. "The idea that men are tough and therefore they require tough products sounds appealing but from a scientific standpoint it doesn't make a lot of sense. "says Mr. Coler. "Just because men have thicker skin doesn’t mean that they should use aggressive products to treat it. Frequency and diligence, is the key to better skin care for men, not aggression. After all, men’s and women’s skin cells look the same under a microscope and rough edged scrubbing particles or irritating chemicals don’t know the difference between a hard surface and the fragile human epidermis". The concept of "frequency" mandates in some cases that men actually require gentler treatments than women.