Wednesday, 21 October 2009

Studio 5ive skin system

Marketing More Than a Concept
Ben Coler’s approach to skin care goes against standard marketing and advertising concepts. "The idea that men are tough and therefore they require tough products sounds appealing but from a scientific standpoint it doesn't make a lot of sense. "says Mr. Coler. "Just because men have thicker skin doesn’t mean that they should use aggressive products to treat it. Frequency and diligence, is the key to better skin care for men, not aggression. After all, men’s and women’s skin cells look the same under a microscope and rough edged scrubbing particles or irritating chemicals don’t know the difference between a hard surface and the fragile human epidermis". The concept of "frequency" mandates in some cases that men actually require gentler treatments than women.

4V00


Distinct men with attitude

More than skin deep

Today's men are savvier than ever about what it takes to look and feel their best. Staying in shape and eating right isn't a luxury anymore - it reflects the modern man's lifestyle, the choices that help him maintain his vitality and joie de vivre.

Not too long ago, men were resigned to the first signs of aging - the wrinkles and lack of firmness, which seemed to appear with every passing year. Now the take-charge attitude that defines the 21st-century male applies to his skin care as well.

The anti-aging experts at Lancôme understand men's complex skincare needs. Our exclusive new range of high-tech skincare products, Lancôme Men, fights and corrects the signs of aging from the very first fine line.

YSL Touche Eclat

YSL launches Touche Éclat For Men

Marie Claire Beauty News: YSL Touche Eclat for Men

It is already one of the world's best-loved beauty products, and now YSL has customised its iconic Touche Éclat specifically for men.

Available exclusively at Selfridges, YSL Touche Éclat For Men, has been formulated specifically for male skin, giving a heavier coverage, and is unfragranced.

The cult product is already a staple of women's make-up bags around the world, and with the male cosmetics market going from strength to strength, YSL has created the product to act as an enhancer rather than a make-up product.

David Walker-Smith, Selfridges Director of Beauty, said: 'Men are increasingly becoming more conscious of their appearance and have gone from stealing products from their wives and girlfriends to stocking up on their own. They see the benefit of beauty products enhancing their natural complexions and no longer consider them to decrease their male bravado.'

YSL Touche Éclat For Men launches exclusively in Selfridges stores nationwide on Friday, and is priced at £22.50.

SEE OUR TEN BEST CULT BEAUTY BUYS HERE

Thursday 11 September 2008

Bulldog- TAKE OVER THE BATHROOM

Monday, 12 October 2009

Thursday, 1 October 2009

Latest hair and beauty trends on show at London Fashion Week


Green Fashionistas have had their eyes on London Fashion Week in recent days to see how they should be using their natural hair care and beauty products next season.

The event has seen some of the world's leading designers showcasing their latest collections, with everyone from Boris Johnson to Victoria Beckham in attendance to see clothes ranging from the fabulous to the seriously weird.

Fashion followers have also been looking out for the latest in hair and makeup trends - and they have not been disappointed.

It seems that women will be using their natural hair care products to help create looks based round the asymmetric fringe.

Karen Harper of Toni&Guy said the models at the Paul Costelloe show sported the look and that the designer is "usually on the button with hair trends".

Natural beauty products are likely to be used in a very different way in the coming months, judging by the evidence on show at London Fashion Week.

Caroline Donnelly of MAC said she had noticed the floral trend was popular, with designers sending their models down the runway with blue, green, pink or violet makeup shades.

"There is use of these colours in unexpected places, so the typical cheek colours are not being used on the cheeks and the usual lip colours are not being used on the lips," she added.

source: http://www.biggreensmile.com/green-news/natural-beauty/latest-hair-and-beauty-trends-on-show-at-london-fashion-week$10193.aspx