Molton Brown men...

Molton Brown has freshened up its range of male-friendly products almost two decades down the line - time that the brand has spent wisely by analysing the various ablutionary behaviours of men to better serve their grooming needs. Fans of Molton Brown's popular Re-Charge Black Pepper Bodywash will be pleased to see that the bathroom hero has not been thrown out with the bathwater, but rather joined by a similarly zinging and revitalising Black Pepper shave Oil and Bodyscrub Bar. All three are available from September from both on- and off-line outlets.

http://www.gq-magazine.co.uk/grooming_and_fitness/grooming_news/articles/090925-molton-brown-men.aspx

Men's hairspray ad from the early 1970s

The Elegant Male...

Diesel 30th Birthday Celebrations Advert

Studio 5ive skin system

Marketing More Than a Concept
Ben Coler’s approach to skin care goes against standard marketing and advertising concepts. "The idea that men are tough and therefore they require tough products sounds appealing but from a scientific standpoint it doesn't make a lot of sense. "says Mr. Coler. "Just because men have thicker skin doesn’t mean that they should use aggressive products to treat it. Frequency and diligence, is the key to better skin care for men, not aggression. After all, men’s and women’s skin cells look the same under a microscope and rough edged scrubbing particles or irritating chemicals don’t know the difference between a hard surface and the fragile human epidermis". The concept of "frequency" mandates in some cases that men actually require gentler treatments than women.

4V00

Distinct men with attitude

More than skin deep

Today's men are savvier than ever about what it takes to look and feel their best. Staying in shape and eating right isn't a luxury anymore - it reflects the modern man's lifestyle, the choices that help him maintain his vitality and joie de vivre.

Not too long ago, men were resigned to the first signs of aging - the wrinkles and lack of firmness, which seemed to appear with every passing year. Now the take-charge attitude that defines the 21st-century male applies to his skin care as well.

The anti-aging experts at Lancôme understand men's complex skincare needs. Our exclusive new range of high-tech skincare products, Lancôme Men, fights and corrects the signs of aging from the very first fine line.